22. January, Monday 11:31:12 in Munich
Well there are a couple important things to remember – …so well we would like to have more services to our subscription base and also ahem some product based sales like our Google search appliance and we have a few small thriving businesses in this way.
The advertising revenue itself that comprises 90 percent of the revenue that Google generates is in fact very diverse. So it comes of lot of different industries – it´s you know very diverse from small businesses, large businesses and all over the world. And so well – typically the reason people be concerned with 99 percent of revenue coming from one source is because (you are) vulnerable – to say it downshift – but – when you look at how diverse the different forms of revenue are for Google ahh – it´s something that you know well we think about it or let´s concerned about it because its hard to imagine that a global downswing that will affect all of those industries simultaneously.
Well I think that we do have a strategy. We think a lot of what our strategy should be. Thats sort also be done like study for creativity. So when we have engineers who have compelling ideas that they have managed to develeop into a demonstration that is something that we are eager to launch on at Google Labs or launch in a beta forms –
So we are willing to give it a try – thats like a lot of the products that we develop come from very strategic position.
So for example with Google Maps we realized that there is one and big need for better mapping online, but too we saw that a lot of people were ending up using our competitor is because Google didnt offer maps. So that is a product that we choose to develop from a very strategic point of view.