*Focus as a Noun. *
When people speak of focus they usually mean having a single goal. It is a
static thing, a thing you *have*. This kind of focus conjures pictures of
Roger Bannister relentlessly pursuing his goal of breaking the four-minute
mile, John F. Kennedy challenging NASA to put a man on the moon within a
decade or, coming back to Bill Gates, a vision of a personal computer on
every desk. The upside to this kind of focus is clear and compelling: you
pursue a single objective and don’t get distracted along the way; you build
momentum as many different people aligned behind achieving this one goal.
*Focus as a Verb. *Focus is not just something you *have* it is also
something you *do*. This type of focus is not static; it is an intense,
dynamic, ongoing, iterative process. This kind of focus conjures pictures
of Steve Jobs saying to Jony Ive day after day, “This might be crazy, but
what if we…” until once in a while the idea took the air out of the room.
It’s the constant exploration needed to see what is really going on and
what the “noun focus” should be.